The auspicious appearance day of Lord Balarama, the elder brother of Lord Sri Krishna, is celebrated on the full-moon day of Shravana (August). Lord Balarama appeared as the son of Rohini and Vasudeva. He is also known as Baladeva and Sankarshana. He gives us the required spiritual strength to cross over the hurdles in our journey of self-realization. Devotees fast till noon and pray to Lord Balarama to bestow the spiritual strength needed to practice spiritual life.